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Visits aren’t everything…

It seems all too often that we hear from companies that are confused by their site metrics. What tends to be a common problem is that the site visits are very high but the resulting revenue generated from the Web site is minimal, or at least, less than inspiring. What can exacerbate this issue is the sheer size of investments on Pay-per-click ads (Adwords) or other significant traffic generating t...

Don’t take away the sale, inject new business

John is feeling frustrated, as VP of sales he is feeling the pressure. 6 months ago their new Web site was launched which John was responsible for. It was his initiative and he was certain it would generate more leads. John doesn’t understand why they are not generating sufficient leads, the Web site looks great. They have detailed pricing information, case studies, demonstrations, company h...

The Presentation Beauty Pageant

There was a time when we were beauty pageant contestants. It's true, we were! Let me explain... An RFP would come in and we would work tirelessly to make ourselves attractive to a panel of “judges.” We would practice our lines, run over our strategy and ensure that our concept design was foolproof. We were typically in a mix with 5 – 6 other contestants who also prepared in a ...

You don't have to call us "Doctor" ...

In some crazy way we here at Acro vaguely understand what doctors go through when they’re at dinner parties, in social gatherings, or even at the golf course. Doctors - as is famously known - are always being asked about some strange malady while in the company of friends and neighbors (anywhere, that is, outside of the office) and then prodded for a quick diagnosis and course of treatment. ...

Don’t Close your Eyes and Hope for the Best

You’re committed to conquering your online challenges. But is the agency equally committed? Ensure that you invest your money and time wisely by considering these concerns: Is the agency interested in understanding our business and goals? Often the answer’s immediately apparent: if an agency is talking more than 70% of the time, they’re likely more focused on sellin...

Traffic + Conversion = $$$ (ROI)

When speaking to potential clients, I am surprised to hear that they often feel that words such as conversion, leads and money seem too abrupt, but buzz words like stickiness, immersive, impacting and harmony seem more impressive. Don’t get me wrong, if I need to use buzz words, I will use them, but one of my biggest hang ups is the theory that somehow if an agency doesn’t include th...