Who Made Your Eggs Today?

• Strategy & Planning
• Creative Design
• Content Management
• Ongoing Services

• www.eggfarmersofontario.ca

Objective

Egg Farmers of Ontario (EFO) chose Acro Media as their Web development agency due to our ability to understand the organization's online requirements. We have worked on a number of projects for the EFO with the most recent being the one we are most proud of, “Who Made Your Eggs Today?”

   

Through detailed consumer research, the EFO identified that the link between the farmer and the egg was missing. So they wanted to connect the consumer to the farmer by showing different farmers in the Ontario region - highlighting their personalities and passion for the job they were doing.

Solution

The solution involved Acro Media first understanding in detail the objective of the brief. This involved working with the EFO as well as different vendors involved in the project. Communication and collaboration was key.

Acro Media had an active role in identifying key online channels to help promote the new message. Through our understanding of the brief we presented several ideas and solutions. For example, a video technique would be used to engage the Web site visitor and encourage them to watch more of the videos. This would increase the number of views each video received and keep the visitor on the site longer.

Acro Media was responsible for the creative design and development of the Web site. We also designed YouTube and Twitter themes as well as interactive online banners for the campaign.

Outcome

The end result is an enticing Web site with compelling content. The new site meets the brief of connecting the farmer to the egg while personalizing the farmer and their role within their own community. The Web site also plays an educational role providing answers to commonly asked questions.

The campaign has been very successful to date with the EFO receiving numerous compliments for the effort they have made.