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| Acro Media provides full service |
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Companies are often surprised at the full range of services offered by Acro Media. Increasingly, these organizations are finding it sensible to deal with a single company for all their creative needs - corporate identity, Web solutions, and promotional materials.
One group taking advantage Acro Media's many services is Airzone Recreation (www.airzonerecreation.com), a Kelowna-based manufacturer of inflatable tents. Having first dealt with Acro Media in 1998 for logo design, the company returned to the firm for a trade show booth, brochure, and ecommerce Web site.
Another organization using Acro Media's talents in several areas is the Canadian Bible Society (www.biblesociety.ca). This group has been active since 1804, when it first translated the Gospel of John into Mohawk. Working with Acro Media since 2000, the Bible Society has graced the firm with contracts for branding, booth design, printed materials, and Web sites, including an innovative ecommerce catalogue at www.biblescanada.com
Both companies are finding economies of scale dealing with a single design firm for their various media needs.
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> The Internet as part of your business strategy
The Internet is truly an incredible achievement, and arguably one of the most exciting mediums of the last century. The power of the Internet is there for all to use, and those with creative foresight stand to benefit the most. So what does this mean to you and your business? Are you tapping into the greater powers of the Internet? Or have you just put your brochure online?
One of the many things that is unique to the Internet - as a medium – is its two-way communication. Not only can one broadcast information, but also interact and receive information from the end user who can be anywhere on the planet with a computer or device connected to the Internet. With the exception of the telephone, which is not a mass communication medium, there has never been a medium with such duplex connectivity.
With that in mind, how is your Web site engaging your user? This two-way channel opens up endless possibilities to make the Internet work harder for you and play a more important role in your business. Besides just presenting static information about your company and services or products, your Web site can take orders; process transactions real time; provide technical support; offer a forum for users to meet and discuss relative business; manage inventory and shipments; change to meet the unique needs of different users; collect customer information; automate business process and much more. The possibilities are endless.
So take a step back and look at your business and operations, look at your Web site and ask yourself what it's doing for you. Chances are it can do more to make you a better and more profitable business.
:: Jason Poole ::
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| > Recently Completed Projects |
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We are pleased to announce the following Web site launches:
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hamptonsecurities.com |
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connexions2003.ca |
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biblesociety.ca |
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toolcorner.com |
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iapply.bridges.com |
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We all know by now that the Internet is full of information, by searching the Web we can get an endless amount of information on all different topics. So why not use the internet to help you plan your next party? Finding unique and exciting ways to entertain your guests can be just as fun as the party itself!
There are many online stores, recipe sites and directories available to you for party planning. Hallmark has an online store where you can purchases invitations. Evite offers a party planning service where you create your online invitations, make your guest list, track your guest responses, and provides directions.
With a little bit of research and time, you can have all the information you need to plan a successful party.
:: Cora-Lee Isbister ::
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> Issues in Logo Design
Designers face a number of issues when designing or updating a logo. Here are some pitfalls and how you can avoid them.
1) Lack of corporate identity
Socrates said it best - "know thyself." While a company's logo can help shape its corporate identity ("cutting edge," "established," "fun," etc.), a designer should have a solid understanding of what your company does, for whom, and why, in order to design an effective logo.
2) Copycat syndrome
Providing examples of logos you like and dislike helps a designer further understand the kind of image your company is trying to project. That said, a good designer has to avoid basing his work on the logos of other companies.
3) Wordmark or logo?
A wordmark is comprised of the letters that make up a name, in a specific arrangement, and using graphical elements. A logo, on the other hand, tends to be a graphical representation and can stand alone, with or without textual support. Each approach has its advantages, and your designer can help you choose which is best for your company.
:: Shae Inglis ::
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