

Southern Africa's Zambia suffers one of the world's most devastating AIDS epidemics—one in six adults lives with HIV; average life expectancy is below 40. The Centre for Infectious Disease Research fights infectious disease with a three-pronged approach of clinical care, research and medical training. Rooted in community health care, it has nonetheless gained worldwide acclaim as a resource for its breakthrough research and services.
To further global awareness of the Centre's activities, Acro Media's site redesign optimized content for high 'findability' in the search engines. Revised site architecture creates clearer navigation and increases interactivity. Graphics better reflect the African culture. A clever content management system lets CIDRZ instantly publish news and events, press releases and research. Users' subscription to an RSS feed lets the Centre "push" up-to-the-minute news to concerned desktops around the world.