Based on your goals, timeline and budgetary constraints, Acro Media determines the best strategies and timing for promoting your online proerty. We provide specific recommendations of how to get the most value from your online marketing budget, with insighted gained from a needs analysis and our knowledge of your organization, industry and online marketplace.
The deliverable, our Online Marketing Tactical Plan, a calendar based overview of your entire campaign covering the complete period. Your participation and approval of the plan is key to success.
A typical marketing campaign utilizes a variety of online marketing tactics including, but not necessarily limited to, the following:
The exact mix of these tactics will change over the duration of teh campaign. It is also possible that new tactics not mentioned in the list above will be introduced over the course of teh campaign. The campaign is continually reassessed and readjusted in order to continually maximize the return of your marketing budget. These tactics are supported by the appropriate Web Development, Creative Development and Content Writing services that are required for proper execution of the campaign.
Acro Media's Web Site Audit is an objective critique of your current Web site based on industry best practice and our own experience. Specifically, the Web site is reviewed for onsite search engine optimization (SEO), usability and information findability.
The Audit established a technical baseline for your Web site and online brand equity. We review historical Web site analytics from client-supplied data where available to understand user behavior and identify the most populare onsite content.
Experienced Web developers and/or marketing specialists apply their gray matter and run a series of diagnostic tools on the Web site to identify technical defeciencies, sub-par performance issued, technical snafus and SEO gremlins (if any exist). Moving ahead, you receive recommendations based on this research highlighting the best opportunites for online success.
