Argo needed a web presence that was as versatile as the ATV's they produce, a site that got the job done and looked good doing it.
Argo needed a web presence that could showcase their industry leading ATV product and push the respected brand into new markets. Their old site was dated in look and feel, confusing to navigate, and was not geared to engage, intrigue or convert visitors. From a technical side it was old in code, used Flash technology, and the content management system’s functionality was so difficult changes to the site were not just hard to do but in some cases even impossible.
Acro Media began a robust design process in which we collaborated with Argo to create a site that is both visually appealing and representative of their brand. Custom software development of the “Build Your Own Argo” product page allows users to not only choose the various options (model, colour, accessories) for their Argo but to be able to see the product in a 3D image that they can print out.
With over 150 Argo dealers throughout Canada and the US the old site made it difficult to find an Argo near you. The new site features a search function that utilizes Google maps and makes it easy for anyone to find the ATV of their dreams.
The site was built using the Drupal platform and integrated the Drupal content management system. Argo has the ability to manage and make necessary changes to their site without the need for developers.
Now equipped with a website as versatile as the all-terrain vehicles they produce, Argo is able to convert users with simple calls to action, concise messaging, and clear paths to conversion goals. The new Drupal CMS gives them full control of their products and the opportunity to better use their website for online marketing initiatives.
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